Love You Real Hard is all about authentically loving today’s youth. When authentic love is fully embraced, humanity is transformed. Our desire is for everyone to grasp the vision where families and communities redeem their value and impossibilities become possible. 

 Love suffers long and is kind; love envies not; love flaunts not itself and is not puffed up, does not behave itself improperly, seeks not its own, is not easily provoked, thinks no evil; rejoices not in iniquity, but rejoices in the truth; bears all things, believes all things, hopes all things and endures all things. Love never fails.

~1st Corinthians 13: 4-8 

Love You Real Hard main objective is to impress upon today’s youth to believe in themselves and follow their passion. By showing them how to develop their own strengths and skills, LURH believes those who are passionate can make a difference by changing the culture of humanity.